Honda won over
Super Bowl audiences this past weekend before the opening kickoff. By releasing
their "Ferris Bueller's Day Off"-spoofed Honda CR-V commercial before the big
weekend, Honda won over the audience early by getting over 18.4 million web
views of their "Matthew's Day Off" video before the game began. The commercial
shows film star Matthew Broderick, made famous by his starring role in "Ferris
Bueller's Day Off" calling in sick to work and having a day about town much
like Ferris does in the movie, but while driving a Honda
CR-V. The commercial has many callbacks to the movie, emulating many of the
most famous and popular scenes. Make sure to check out the commercial on our home screen!!