There are a million ways to measure a million different things. Cups and teaspoons work for baking, yard sticks for building and odometers for mileage. But how do we measure the quality of a brand? Should we trust consumer reviews or ads in a commercial? How about we look at a third party created just for the examination of products, such as J.D. Power and Associates? This year Honda has reached the top of the lists, receiving more awards for initial quality than any other auto brand.